Steve Noviello

Steve Noviello is a reporter for the Dallas/Ft. Worth affiliate of FoxTV, and is the head of a consumer segment called "Deal or Dud." I met Steve down in Dallas while attending the annual NBS conference.



Steve began his career working in smaller markets throughout the country. He originally started off working as a regular reporter, doing stories on whatever came up in the community. After a story on the death of a 15-year-old girl that he covered by having to seek out the girl's grandmother, Steve decided he needed a change in his career. He then devoted himself to consumer reporting, a line of work that allowed him to report on things that he felt would help people.

Compared to reporting "hard news" Steve believes he's found his niche and thoroughly enjoys his work as a storyteller for people who need his help. Though he believes it does have a place, "hard news" is simply a depressing side of journalism that isn't for everyone, according to him.

When looking back at how he stated out and the technologies currently available to young reporters, Steve believes it's somewhat easier to break into the field. Back when he was getting started, equipment was large and cumbersome, making it harder for someone to do things by themselves. Today, there are such advancements in video technology, namely the lack of a need for video tapes, which allows camera equipment to get smaller and more portable while creating a better picture.

As for advice for students Steve believes that students need to prepare themselves to be good writers. To him, reporting in today's media market is contingent on how well reporters are able to craft a story and keep up their integrity. They also need to be well-versed in keeping up with current technologies. And finally, they need to understand that they won't always start off in huge markets. Most of the time, reporters need to pay their dues in smaller markets, but they should always look to see when the opportunity presents itself to move up in the industry.

Steve's Fox Profile

Chris Impomeni

Chris Impomeni is the Director of On-Air Promotions at MLB Network. I made contact with him through Scott Alboum who met Chris while attending an NBS Conference. Chris was invaluable in gaining information for my station profile paper.

Chris manages the production of on-air promotions that are to be shown on MLB Network and other channels in the form of 30-second commercials advertising games and regular programs that appear on the channel.



Chris started off working for NBC as a writer and producer of promotions before being promoted later on to senior writer/producer of promotions at MSNBC. By 1998, he become the Director of On-Air promotions at MSNBC. After sticking with that job for two years, Chris moved into doing mostly freelance work until one of his old bosses from MSNBC offered him the Director of On-Air promotions job at the newly formed MLB Network.

As a fan of the game, Chris enjoys his job greatly. He's not a hardcore fan, but just enough of one where working at MLB Network is a dream for him. He didn't seem to have any sort of reservations about what he was doing.

Although he's impressed with the new advancements in graphics and editing technology, simple things like lighting still impress him to the point where he'd hire someone simply because they knew how to work lights. He does see some potential in online marketing of MLB Network's product, but since most of the online content for MLB Network is run by MLB.com, he doesn't have any immediate need to concern himself with those prospects.

As far as recommendations he'd give to students, he told me to just keep looking for ways for me to break into the industry. It's better for job seekers in the field to just want to get their foot in the door doing whatever job a network needs than trying to immediately go for a job working as an anchor, cameraman, or producer. It's more important for these types of people to have a general knowledge of the inner workings of what it takes to produce a show rather than be specialized in one field. That's not to say that one shouldn't pursue their dreams. On the contrary, Chris implored me that if I had any sort of real dream in the industry that I should always keep that in mind and try to reach it.

MLB Network Home Page

Personalized TV

http://www.forbes.com/2009/05/07/zilliontv-video-broadband-technology-enterprise-tech-zilliontv.html

This article goes in depth into the ideas of what consumers really want out of their televisions today. Specifically, the idea of personalization and being able to watch whatever programming one wants whenever they want to. The interview with Mitch Berman explains the battle between PC and TV in terms of people being able to watch their favorite video programs. Video-on-Demand services appear to be the most popular medium for people to get these programs. While PCs offer this service virtually for free, there's still an issue of convienence.

Berman brings up the idea of an officer worker who sits in front of a computer screen all day and then coming home to look at another computer screen to get his video content. Chances are, according to him, this isn't going to be the case, and that worker will want to sit in front of a television screen. However, being able to have the same level of choice as they would on the PC is equally as important to the consumer. Mitch Berman's ZillionTV is just a stepping stone in the direction of giving the consumer so much personalization options that they can even control what ads they see.



This has huge implications for the future of broadcast television. If consumers decide that they want to be able to choose when they watch programs and don't want to be constricted to time slots, it could hurt everyone. As mentioned in the article, broadcast television may become more ad-heavy because of their need to sell ad-space at lower costs. Programming could also be hurt because of their high budgets and no one watching them as they premiere, meaning no show-specific advertisement revenue. Subscription television providers like Comcast and Dish Network could lose profits because, while they do offer some VoD service, it's not on the scale that say, ZillionTV is promising.

The article also brings up the concept of the new Vizio TVs, which offer internet access built in to them. As long as these services and provide streaming video up to 3 megabits/second as described on page 333 of the book, then these kinds of VoD services could prove to be much more reasonable to the consumer who might like the idea of a pay-to-play service rather than a subscription for hundreds of channels, many of which they'll never watch.

Localism: A Threat to Radio?

http://insidecatholic.com/Joomla/index.php?option=com_content&task=view&id=5318&Itemid=48

Though this article is from the perspective of a biased organization looking after it's own constituencies, it brings up an interesting point about the idea of localism, a regulation by the FCC similar to the Fairness Doctrine. Localism means that, in this case, a radio station must provide some sort of service to its community and that service must be in the best interest of said community.

This is an extremely important issue because of the impact it has on the freedom a certain radio station, and by extension television station, has to broadcast what they want. Whereas the Fairness Doctrine mostly relates to political campaigning and commentary, localism regulations essentially act as a means for the government, by way of the FCC, to determine what kind of programming is "in the best interest of the community." While the idea in and of itself isn't necessarily a bad one, as it has existed for many years and has benefits as mentioned on Page 32 of our book, it may still be possible for government to abuse this kind of regulation.

The article brings up the idea that Catholic radio stations may, under the encouragement of the Obama Administration, be issued fines or have their licenses revoked if the government determines that the radio stations aren't catering to the needs of minority groups in their community for instance. But then, who's to say that a local sports station or talk radio station wouldn't also be under review by the government if they don't meet their standards of the FCC for providing "services" to the community?

Entertainment stations can be in just as much danger as say, religious ones because it brings into question what actual services they are providing to their community. The services these stations provide as well as the extent of what these services are really are based around the opinions of those in government and not necessarily those of the community itself. There's no telling what standards the government is going off of or if they are reflective of the community at large or just the current political party. Regulations such as these require much greater definition and not vague wording which could lead to trouble for the future of radio.

Rise of Internet TV

http://seekingalpha.com/article/188279-the-imminent-rise-of-internet-tv

This article talks about the potential impact of Vizio's new television set which promises wireless access to the internet which allows it to access online video content from the comfort of your living room couch and played on the same television that's used for normal broadcast television. Essentially what the author claims is that our televisions are going to end up as large netbooks, whose purpose is entertainment value and basic internet access. As long as wireless internet can be perfected to a point where information can be downloaded at a blink of the eye on a consistent basis, this technology can very well be implemented in a majority of living rooms around the United States.

I chose this article because it outlines the potential of internet TV to start becoming a centerpiece of someone's home entertainment system. Web content has thrived mostly because it is so easy to access and you can control what you watch for the most part in terms of program type and viewing time. Vizio is basically making this idea even more convenient by eliminating the need of a computer and making it possible to switch instantaneously between live TV and web content, either in terms of viral videos or webisodes. This brings up the concept of convergence, since as mentioned in page 335 in our book, this interactive TV lands between what we have traditionally come to expect from both our computers and televisions.

Applications such as Netflix also lend credence to the idea of convergence with this new TV because the streaming capabilities of the site will now be utilized through the television instead of just the computer screen. Though video game systems have brought this kind of technology into their consoles already, having it through the television itself brings together a much broader audience that wasn't interested in gaming. This brings up an interesting query, however. If televisions begin utilizing VOD services through the internet, those same game systems would essentially lose any purpose for having those same services, unless of course an individual is using a monitor for their gaming purposes, and not a television.

Web Series Statistics

http://corp.visiblemeasures.com/news-and-events/blog/bid/11797/The-Top-10-Most-Watched-Web-Series-January-2010

This article is from Visible Measures, a firm which tracks the consumption and distribution of online video. Much like a typical ratings system, it tracks video plays while also giving commentary as to why certain videos may be regressing or surging in popularity. These are in turn used by producers and advertisers in order to help them spend money in ways that will promote them making a profit. This specific article focuses on the top 10 most popular web series for the month of January based on page views.

I chose this article because it not only outlines the kinds of programs that people are willing to watch on a consistent basis, but also speculates on the current trends of these kinds of programs based on how much their popularity rises or falls. This information is important because it helps to show what demographics are watching web-based content that hasn't originated from television. If someone were to try and produce a web series, comedy and video-game based content seem to be the two most popular genres for the internet community.

The user-generated content which would then be produced, as outlined by the book on page 317-318, goes far beyond simple viral videos and into a much longer and sustained series which builds up a following of fans who will consistently demand more. The article outlines these types of series such as College Humor's "Hardly Working":

See more funny videos and funny pictures at CollegeHumor.

"Hardly Working" has become a staple for the site as a consistent source of short videos designed to keep their audience laughing with original content while also serving as a portal for viral videos. This has essentially lead larger media outlets to also look for online content which falls within what their audience wants. Gametrailers.com for example offers up several online webisodes of shows which review the gaming industry, which falls within the video-game genre as previously mentioned. With decently produced original content such as this being produced on a consistent basis, it becomes necessary for advertisers to look at these venues in order to help promote their clients on the web to a large audience.

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