Steve Noviello

Steve Noviello is a reporter for the Dallas/Ft. Worth affiliate of FoxTV, and is the head of a consumer segment called "Deal or Dud." I met Steve down in Dallas while attending the annual NBS conference.



Steve began his career working in smaller markets throughout the country. He originally started off working as a regular reporter, doing stories on whatever came up in the community. After a story on the death of a 15-year-old girl that he covered by having to seek out the girl's grandmother, Steve decided he needed a change in his career. He then devoted himself to consumer reporting, a line of work that allowed him to report on things that he felt would help people.

Compared to reporting "hard news" Steve believes he's found his niche and thoroughly enjoys his work as a storyteller for people who need his help. Though he believes it does have a place, "hard news" is simply a depressing side of journalism that isn't for everyone, according to him.

When looking back at how he stated out and the technologies currently available to young reporters, Steve believes it's somewhat easier to break into the field. Back when he was getting started, equipment was large and cumbersome, making it harder for someone to do things by themselves. Today, there are such advancements in video technology, namely the lack of a need for video tapes, which allows camera equipment to get smaller and more portable while creating a better picture.

As for advice for students Steve believes that students need to prepare themselves to be good writers. To him, reporting in today's media market is contingent on how well reporters are able to craft a story and keep up their integrity. They also need to be well-versed in keeping up with current technologies. And finally, they need to understand that they won't always start off in huge markets. Most of the time, reporters need to pay their dues in smaller markets, but they should always look to see when the opportunity presents itself to move up in the industry.

Steve's Fox Profile