Chris Impomeni

Chris Impomeni is the Director of On-Air Promotions at MLB Network. I made contact with him through Scott Alboum who met Chris while attending an NBS Conference. Chris was invaluable in gaining information for my station profile paper.

Chris manages the production of on-air promotions that are to be shown on MLB Network and other channels in the form of 30-second commercials advertising games and regular programs that appear on the channel.



Chris started off working for NBC as a writer and producer of promotions before being promoted later on to senior writer/producer of promotions at MSNBC. By 1998, he become the Director of On-Air promotions at MSNBC. After sticking with that job for two years, Chris moved into doing mostly freelance work until one of his old bosses from MSNBC offered him the Director of On-Air promotions job at the newly formed MLB Network.

As a fan of the game, Chris enjoys his job greatly. He's not a hardcore fan, but just enough of one where working at MLB Network is a dream for him. He didn't seem to have any sort of reservations about what he was doing.

Although he's impressed with the new advancements in graphics and editing technology, simple things like lighting still impress him to the point where he'd hire someone simply because they knew how to work lights. He does see some potential in online marketing of MLB Network's product, but since most of the online content for MLB Network is run by MLB.com, he doesn't have any immediate need to concern himself with those prospects.

As far as recommendations he'd give to students, he told me to just keep looking for ways for me to break into the industry. It's better for job seekers in the field to just want to get their foot in the door doing whatever job a network needs than trying to immediately go for a job working as an anchor, cameraman, or producer. It's more important for these types of people to have a general knowledge of the inner workings of what it takes to produce a show rather than be specialized in one field. That's not to say that one shouldn't pursue their dreams. On the contrary, Chris implored me that if I had any sort of real dream in the industry that I should always keep that in mind and try to reach it.

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