Steve Noviello

Steve Noviello is a reporter for the Dallas/Ft. Worth affiliate of FoxTV, and is the head of a consumer segment called "Deal or Dud." I met Steve down in Dallas while attending the annual NBS conference.



Steve began his career working in smaller markets throughout the country. He originally started off working as a regular reporter, doing stories on whatever came up in the community. After a story on the death of a 15-year-old girl that he covered by having to seek out the girl's grandmother, Steve decided he needed a change in his career. He then devoted himself to consumer reporting, a line of work that allowed him to report on things that he felt would help people.

Compared to reporting "hard news" Steve believes he's found his niche and thoroughly enjoys his work as a storyteller for people who need his help. Though he believes it does have a place, "hard news" is simply a depressing side of journalism that isn't for everyone, according to him.

When looking back at how he stated out and the technologies currently available to young reporters, Steve believes it's somewhat easier to break into the field. Back when he was getting started, equipment was large and cumbersome, making it harder for someone to do things by themselves. Today, there are such advancements in video technology, namely the lack of a need for video tapes, which allows camera equipment to get smaller and more portable while creating a better picture.

As for advice for students Steve believes that students need to prepare themselves to be good writers. To him, reporting in today's media market is contingent on how well reporters are able to craft a story and keep up their integrity. They also need to be well-versed in keeping up with current technologies. And finally, they need to understand that they won't always start off in huge markets. Most of the time, reporters need to pay their dues in smaller markets, but they should always look to see when the opportunity presents itself to move up in the industry.

Steve's Fox Profile

Chris Impomeni

Chris Impomeni is the Director of On-Air Promotions at MLB Network. I made contact with him through Scott Alboum who met Chris while attending an NBS Conference. Chris was invaluable in gaining information for my station profile paper.

Chris manages the production of on-air promotions that are to be shown on MLB Network and other channels in the form of 30-second commercials advertising games and regular programs that appear on the channel.



Chris started off working for NBC as a writer and producer of promotions before being promoted later on to senior writer/producer of promotions at MSNBC. By 1998, he become the Director of On-Air promotions at MSNBC. After sticking with that job for two years, Chris moved into doing mostly freelance work until one of his old bosses from MSNBC offered him the Director of On-Air promotions job at the newly formed MLB Network.

As a fan of the game, Chris enjoys his job greatly. He's not a hardcore fan, but just enough of one where working at MLB Network is a dream for him. He didn't seem to have any sort of reservations about what he was doing.

Although he's impressed with the new advancements in graphics and editing technology, simple things like lighting still impress him to the point where he'd hire someone simply because they knew how to work lights. He does see some potential in online marketing of MLB Network's product, but since most of the online content for MLB Network is run by MLB.com, he doesn't have any immediate need to concern himself with those prospects.

As far as recommendations he'd give to students, he told me to just keep looking for ways for me to break into the industry. It's better for job seekers in the field to just want to get their foot in the door doing whatever job a network needs than trying to immediately go for a job working as an anchor, cameraman, or producer. It's more important for these types of people to have a general knowledge of the inner workings of what it takes to produce a show rather than be specialized in one field. That's not to say that one shouldn't pursue their dreams. On the contrary, Chris implored me that if I had any sort of real dream in the industry that I should always keep that in mind and try to reach it.

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